Now & Zen -- Media & Testimonials

NOW & ZEN, INC., JUNE 1st, 2005 MEDIA RELEASE CONTACT:TEHYA JAI (800) 779-6383 EXT. 229 Innovative Boulder company launches new glossy black lacquer version of its popular Digital Zen Alarm Clock® Black Lacquer Digital Zen Clock shown with lid open and closed Some of Japan's most beautiful art is found in its exquisite black lacquer boxes. And now the artful beauty of oriental black lacquer is available in the new Digital Zen Alarm Clock by Now & Zen. Originally introduced in 2001 in a walnut and maple version, the Digital Zen Clock has become Now & Zen's best-selling product. This unique "natural lifestyle clock" wakes users with a series of acoustic Tibetan bell-like chimes that provide an exquisite waking experience. The clock also serves as an aesthetically sophisticated timer for meditation, yoga, or any practice activity. Beginning in June, 2005, Now & Zen is offering a deluxe high-gloss black lacquer version of the clock, which is as beautiful to see as it is to hear. According to company founder and inventor of the Zen Clock, Steve McIntosh, "I originally designed the Digital Zen Clock to look like a caligraphy brush box so that it would be reminiscent of a tool used for spiritual practice. Now we have the hardwood clock case finished with this black lacquer and with a silver control panel it comes closer to my original vision than ever." Now & Zen was founded by McIntosh, a former lawyer and Celestial Seasonings tea company executive, in 1995.The company creates and manufactures a variety of "natural lifestyle" electronic consumer products, all of which have been conceived and designed by McIntosh. According to company Vice President Tehya Jai, "Our brand serves the growing demographic of people who prefer things natural—natural foods, natural fibers, natural materials, and now with our products, natural sounds—we have learned a lot about what it takes to make authentic products for authentic people." Now & Zen markets its products internationally through third-party retail stores and catalogs, and it also sells directly to consumers through its website and Boulder headquarters store. The company's philosophy is expressed by its tag line: 'quality of thought, stillness of being.' Now & Zen's complete line of natural lifestyle products can be seen at: www.now-zen.com, or by calling the company to request a catalog. Now & Zen, Inc. 1638 Pearl Street, Boulder, CO 80302 • (800) 779-6383 • www.now-zen.com • orders@now-zen.com