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How Do You Make Time for What Matters Most?

How do you make time for what matters most?

How do you make time for what matters most?

Now & Zen, Inc., based in Boulder, Colorado, is an Alarm Clock Company founded in 1995 by artist and entrepreneur Steve McIntosh.  Now & Zen’s mission is to participate in the emerging movement in society toward a more spiritually focused lifestyle. Our shorthand way of describing this lifestyle is “quality of thought and stillness of being”.   These complimentary aspects of spiritual living are described below.

Quality of thought

The idea of quality of thought applies to the holistic or “integral” perspective by which we consider the full impact of our choices and actions. Quality thinking is value driven and concerned with the welfare of the greatest relevant whole—our whole selves, our whole environment, and our whole society.   Quality of thought is another way to refer to the practice of the “golden rule”—our concern for the common good.

Quality of thought also embraces the insights of cutting edge science as well as ancient wisdom from diverse traditions.  While a spiritual lifestyle extends far beyond “thought,” we must use our minds to recognize the movement of spirit in the world.  Now & Zen’s Alarm Clocks embody quality of thought through their use as tools for education and transformation, in the esoteric principles used in their design, and in their beauty and originality.

Stillness of Being

stillness of being


Perhaps the most important aspect of spiritual living is feeling the presence of the Sacred, however we define it.  Cultivating a stillness practice such as meditation or prayer can be a powerful way to feel the presence of spirit.  Stillness of being is also about inner peace and faith in a higher power.  Just as quality of thought is about seeking for truth—the yang aspect of a spiritual life, stillness of being involves the yin principle of receptivity.  It is in the state of stillness that the blessings of spirit are most fully received.

Now & Zen products embody stillness of being by helping to reduce stress and through the use of images of peace, such as the raked sand from a Zen garden and similar peaceful images used for our clock dial faces.

Ultimately, a spiritual lifestyle can be defined as any path that leads to spiritual experience.  And as we understand it, spiritual experience is about beauty, truth and goodness.  We thus strive to bring quality of thought and stillness of being to all Now & Zen products by making each one beautiful, true, and good: Every Now & Zen’s Alarm Clocks are designed to be beautiful to the eye and ear; all of our product claims are true—scientifically accurate and philosophically reasonable; and all of our products are “good for something,” that is, useful in our daily lives and not merely decorative or symbolic.

quality of thought, stillness of being

quality of thought, stillness of being

Now & Zen Headquarter Store

1638 Peal Street

Boulder, CO  80302

(800) 779-6383

Posted in Goodness, mindfulness practice, Natural Awakening, Well-being